The design of your website will let your audience know about your products and services. It would let them know what you are up to, what you are planning to do. If your website design is good enough, more and more visitors will visit your website and it will, in turn, attract more and more traffic to your website. If the website design is not good, the customers will move to another website for their services and products.
What do you think about the design of your website now?
Is it attractive enough to get more and more visitors?
Is the design well equipped to get the right kind of customers?
So, here I discovered 6 ways to improve your website design with some of the tips & tricks on web development.
1. Website Navigation:
Navigation is the key to your website designing. It’s important that your visitors must find easily what they are looking for. You must have experienced that, when you visit a particular website, you get confused about what to look for and what not as you do not get the required information that you want. By this, a website loses its visitors. So, make sure that your navigation is simple enough for the visitors so that they get what they are looking for.
2. Mobile Responsive:
Don’t forget to design your website mobile responsive. As per current Mobile v/s Desktop statistics analysis, 57% of website visitors are accessing the website from their mobile and tablet devices. It’s all about dealing with your visitor’s needs and wants. You should ask yourself why somebody should visit your website through mobile. When visitors visit your website through mobile, generally they look for the company address, Blog, hours of operations, etc. Your website should treat all of the devices equally, be it a laptop user, or a desktop user or even a mobile phone user. In case a mobile phone user finds it too difficult to visit the website, the person will for sure find another website which offers them a good experience.
3. Website Optimization:
Nobody likes to wait in today’s fast-moving world. So, your website should be fully optimised in terms of speed. to check your website speed and optimization suggestions visit Google Page Speed insight tool. This tool will give you a recommendation on your website speed optimisation. Your website server should response within 200ms. If you don’t pay attention to website speed optimization then bounce rate will increase on your website and you will start losing your Google SEO ranking too for targeted keywords. Instead of your website, Google will rank faster loading site in the search result, which might not work in your favour. You have only 5 seconds to impress visitors with your website design. Make sure that your web pages response as quick as possible. Eliminate unnecessary graphics, especially flash graphics. Instead of flash use jQuery, it is much lighter and more mobile friendly.
4. Simplicity is the key:
Do not forget that this is a website and not any sort of project. The colours that you use should be simple enough with a simple background and a very decent colour combination. Do not think that the more colourful your website is, the more users it will attract. It is a myth. There is no need to fill all blank spaces with text. Sometimes blank spaces also increase the beauty of your design. Put the white colour of a background of the text. Eye-catching design always helps you to convert your visitors into your customer.
5. The font Size should be readable:
No matter how good your content is, no matter how great your colour combination is, but if your customer is not able to read content on your website, it is of no use to you. Use a font that is good enough and all your customers are able to read it. If you are not sure about which font to be used, simply go to Google web font, there are plenty of popular web fonts available on Google. Make small- small paragraphs. More than two fonts on your website will affect negatively, so use one font for heading or subheading and another one for the main content. Highlight keywords by bold, italic font style. Font size should not be less than 10 points and not more than 14 points. You don’t want the reader to be able to read the information from across the room, but you don’t want them squinting and leaning closer to the monitor either.
6. Images will drive more traffic:
Make sure you use as many images as you can but remember to optimise those images for website speed and use them in HTML so that it will reduce website loading time. We should not forget that human beings tend to remember images more rather than plain text. So, usage of the images will drive more traffic as they will be remembered more and more. The human doesn’t forget visuals.
There are many other factors too which should be considered while designing your awesome business website. We at Techchic follow all the factors while building your business site.