The 7 Essential Parts Of The Strategic Business Plan

Strategic Business Plan

As an entrepreneur coach, I worked with many entrepreneurs on the strategic business plan. During the preparation of the plan, the entrepreneur is faced with all facts of his or her company and clear decisions have to be made.  Here are the 7 best strategy planning that helps you to develop your business.

1. Background Information

To determine the course for the future, it is important to see where you come from. We, therefore, start with the past and present of the company.

The first question that needs to be answered is why the business plan is compiled. For example, at the request of the bank, or internally to determine the right path to the future.

Strategic Business Plan

We also describe the company profile. This is an overview of the most important characteristics of the company: the size of the company, the company form, the services it provides, and so on.

Then we look at how the company originated (the history of the company) and we discuss the current status (where the company is currently located).

Finally, we describe the organizational structure. We look at how the organization is composed within the company and how tasks are distributed within departments and employees.

2. Mission

In this part of the business strategic plan template, we describe what the company does, what it stands for and why it does it. Driven entrepreneurs start their business from a certain conviction: the reason to go to work full of energy every day. We call this the mission.

As an entrepreneur, it is good to describe what you do and/or what you want to do. That way you also indirectly realize what you don’t want to do. This creates focus and you as an entrepreneur ensure that you do not just say yes to everything.

3. Vision

Successful entrepreneurs work from a vision. A point on the horizon that is being worked towards. In this section, we discuss where the company is now and where we wish to be in the future.

By determining where you want to go with your company, you create clarity in the organization. This leads to a targeted approach in which all noses are heading in the same direction and everyone knows what we are doing it for.

4. Core Values

As a company, you cannot be good at everything and you should not want that at all. Someone good at everything is not good at anything.

It is good to recognize the strength of the company and therefore it is wise to describe those core values of the company. What are you good at as a company? What are the strengths of the company? What are the norms and values within the organization?

In short: what are the core values of your company? That is your advantage over your competition and the reason that customers choose you.

5. Objectives

As an entrepreneur, it is wise to determine the objectives of the company. These are the picket poles that you set to realize your ultimate vision.

When determining the objectives, you can focus on different facets. I will name eight here:

Social Involvement

As an entrepreneur, you must realize that you have a social function and therefore play a role in the social process.

 Staff Members

Together with your employees, you form a team and with this team, the business processes are carried out. The quality of the employees is of great importance for the final result. 


What are the qualities that you want to pursue as a company? Or: what are the qualities that you bring home?


In which markets does the company want to be active? As it is advisable for you as a company to focus on certain core values, it is also wise not to throw yourself into every market.

Product and Service 

It is also wise to specify the products or services that the company offers. Which products and/or services does a company want to offer and why?


How is production currently organized? What is produced and in what way? Is production designed to cope with the intended growth?


Are the purchasing options for the future secured?

 Turnover and Added Value

The estimation of future sales and added value can serve as a guide for the development of the company.

 6. Strategy

Now that the foundation has been laid for the business plan and clarity has been obtained about the mission, vision, core values   and objectives of the company, the entrepreneur can focus on the strategic to achieve his objectives

7. Policy

Now that it has become clear what the market looks like and strategic choices have been made in the company for the future, we will switch to implementing the policy.


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