Search engine optimization (SEO) is the most important thing for your website on which you must focus on. There are more than 1 billion websites across the world where your website will compete with. Your website will be synchronized and displayed in search engine result, according to the category of your business.
Do you know you can get much more traffic from Google, Bing, and Yahoo Search engine? Is your business website on Google Maps? Is your website on the first page of a search engine? If you are struggling to answer these questions, then, this blog is for you keep reading.
We have described step by step guide on Search engine optimization (SEO). How to improve your Google and other search engine ranking follow these steps:
1.Register your website into Search Engine Directory:
Google, Yahoo, and Bing these are the most popular search engines across the globe. They provide functionality to register your website in their directory. Use Google webmaster tool to register your website with Google search engine. Google provides free of cost tool to register your business into the Google website directory. Create a sitemap on your website. arrange website data as per sceama.org guidelines. check your website HTML validator at The W3C Markup Validation Service. Yahoo & Bing search engines also provide similar functionality to register your business in their index directory. once you have done with website submission to search engine webmaster tool then search engines will crawl your website pages and start showing results for your pages. your pages results will be shown based on your business geographical area and many other factors. You can select preferred website language and targeted country in webmaster tool. Submitting your site to webmaster tool is the 1st step of search engine optimization.
2.Use of Meta Tag in Search Engine Optimization:
Search engine optimization (SEO) ranking also depends on your web page meta title, meta keywords and meta descriptions under the Meta tag M3 factors.
- Title: Standard page title length should be up to 70 characters.
- Keywords: You can use up to 10 keyword phrases for each page.
- Description: ideal meta tag description should be in the range of 130 to 155 characters. Recently Google has increased its search result meta description length up to 320 characters.
These are the 3M’s of Search engine optimization process which helps search engine how to display data in the search result.
3.List website into Google My Business & Bing for places:
Google is the highly used search engine across the world. It has really awesome tool for local businesses called Google My Business which allows you to list your local business on Google Search engine as well as on Google Maps. with Google my business you can create your business short profile and add a business address, Website link, Working hours, contact number etc. It also has features to integrate Google my business profile with Google AdWords, Google Analytics, Google+, reviews and GPS navigation. Similar to Google bing also has Bing places for business tool which allows you to list your business address on Bing map.
4.Content on Website:
Your unique content on the website is also an important factor to optimize your search engine ranking. Your content should be in a sequence, grammatically correct. Try to display information in text format rather than image format because, Search engine can’t read or recognize data from images. Website content should be unique and grammatically correct.
Use sitemap when you are designing and developing a website. It will help search engine to find out website flow chart. It is a roadmap to search engine algorithms.
Google constantly launching innovations in search engine algorithm. As per newly updated algorithm mobile responsive and mobile friendly websites is one of the criteria for search engine optimization on mobile devices. Your website design must be mobile responsive. According to current analysis 57 % website or search engine traffic coming from mobile and tablet devices so, to compete in the mobile responsive website world you must design your website mobile friendly.
7.Frequent Updates and regular content promotion:
Your website content should be updated frequently. Write a blog, articles, news, press release and upload it to your website. Google loves newly created unique content. Content creation and submission to search engine help you to get much more traffic from search engine.
create internal as well as external links to your web pages which will build strong correlation of content. link building is still a strong way to rank your web pages on a search engine. backlinking from trusted sources still, have a value in Google algorithm. you can provide backlinks to your website from diversified trusted websites. List your website on local search engines, classified portals, informative portals, Social media sites. Register your website address with relevant portals which will help you to increase your search engine ranking.
9.Register your website in Google News:
If your website is about online media, news portal then register it with Google news. It is a great feature introduced by Google which will help you to rank your website above your competitors. Your website will be directly integrated with Google news services.
10.SEO Using Social Media:
Social Media is a most powerful platform to reach out to your prospect customers. Social media platforms like Facebook, Twitter, LinkedIn, Google+ displays your page information in search engine results. Make your social media profile and add your website link along with your company descriptions.
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